Social media is an increasingly popular medium for entrepreneurs to connect with consumers directly. Regardless of your business’ size or industry, social media can be the fastest way to sell your products and services. The key to successful social media marketing is to choose the right social media platform for your business.
Social entrepreneurs create businesses that have both a social and economic value. Creating a business model involves balancing the needs of clients with the demands of the business. Typically, social enterprises focus on creating access to resources that would not otherwise be available, as opposed to generating profit for investors. The goal of these enterprises is to find an optimal balance between these two goals.
This approach has many benefits. It involves minimal overhead, allows entrepreneurs to focus on the mission of their enterprise, and provides the opportunity to create meaningful systemic change. It can also create economic opportunities for entrepreneurs and communities. It helps them establish a footing in competitive landscapes and creates jobs.
In addition to providing a valuable service, social entrepreneurs need to raise money. Fortunately, there are several options for raising funds, including crowd-funding websites. These websites allow social entrepreneurs to share their mission with a large community. For example, Raine Dawson, a social entrepreneur from Bikaner, India, used crowdfunding to raise $2 million for her guest house. The campaign’s success helped her create a successful business.
Platform Phoenix has a number of examples of social enterprises that use the platform to create a social impact. One example is The Bra Recyclers, a clothing recycling social enterprise that helps women in need by reusing preloved bras. The social enterprise also works with retailers and consumers to help them educate themselves about the benefits of buying recycled goods.
Social entrepreneurs also focus on creating a social impact and hold themselves accountable for it. More consumers are demanding businesses that demonstrate their social responsibility. For example, 87 percent of consumers will buy a product from a company if they know that the company supports an issue they care about. As a result, this trend is forcing businesses to create a social impact. But how can a business achieve this?
The Greater Platform Phoenix startup ecosystem is a hotbed of innovation. This community is filled with new disruptors and serial entrepreneurs working together to create a more connected and prosperous society. In addition, the city boasts an extensive talent pool and easy public transit access. It is one of the largest in the country and is brimming with new ideas.
The easiest way to get involved is to use the #yesphx hashtag. However, it’s also helpful to be aware of the local events that occur in the area. You can attend events like the Platform Phoenix Startup Digest to meet local entrepreneurs. It’s a great place to make friends and network.
If you want to make your startup a success, get connected with the Platform Phoenix startup ecosystem. The Edson Student Entrepreneur Initiative (ESEI) provided office space, mentoring, and funding. The Phoenix Startup Alliance (PSA) and Seed Spot, a local incubator, are both excellent resources for budding entrepreneurs. Both of these organizations have programs to help social entrepreneurs build a strong foundation and launch their startup.